How can you possibly create the hairstyle you want with fine, flat, limp, or lifeless-looking hair? Nature comes to the rescue—in a modest but mighty grain of rice.

Rice Volumizing Shampoo with Rice Volumizing Conditioner join forces to build, strengthen, and expand each strand of hair, giving your tresses volume, bounce, body, fullness, and luster. Rice protein, starch, and amino acids transform fine, flat, limp, and lifeless-looking hair by expanding the diameter of each strand for volume, bounce, body, and fullness that lasts all day without collapsing.   

• Volumizes
• Strengthens
• Adds Body
• Creates Bounce